Caen, Normandie,
©2026 JONAS MORIN - TOUS DROITS RÉSERVÉS
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PROJETS/
SKYDIVE LE HAVRE,
ÉCOLE DE PARACHUTISME
SKYDIVE LE HAVRE,
ÉCOLE DE PARACHUTISME
49° 29' 37.68" N, 0° 6' 27.719" E
Conception de l’identité visuelle globale de Skydive Le Havre, nouvelle école institutionnelle et sportive de parachutisme en Seine-Maritime.
2025
Branding
1.
L'INTENTION
OBJECTIF : Définir le point de départ.
Peu après la fin de mon stage, Anatole m'a renouvelé sa confiance en me confiant le lead créatif sur un projet d'envergure : l'identité de Skydive Le Havre (SLH).
Créée en complément de la structure historique Abeille Parachutisme (active depuis 1996 et axée sur les loisirs familiaux), cette nouvelle entité devait porter une image technique, sportive et internationale.
Ma mission était de piloter la recherche graphique pour installer cette école professionnelle face aux acteurs majeurs du secteur.
Collaboration
Secteur sportif
1.
L'INTENTION
OBJECTIF : Définir le point de départ.
Peu après la fin de mon stage, Anatole m'a renouvelé sa confiance en me confiant le lead créatif sur un projet d'envergure : l'identité de Skydive Le Havre (SLH).
Créée en complément de la structure historique Abeille Parachutisme (active depuis 1996 et axée sur les loisirs familiaux), cette nouvelle entité devait porter une image technique, sportive et internationale.
Ma mission était de piloter la recherche graphique pour installer cette école professionnelle face aux acteurs majeurs du secteur.
Collaboration
Secteur sportif
2.
LA CRÉA
OBJECTIF : Expliquer les choix artistiques.
La première piste créative, validée par le client, repose sur une approche structurée et immédiatement identifiable.
Le logo s'appuie sur une typographie linéale contemporaine et fonctionnelle dont l’approche a été resserrée pour lui donner une présence plus compacte et assurée. Le monogramme est accompagné d'un pictogramme carré représentant un parachute stylisé.
Son dessin épuré mise sur la suggestion géométrique pour garantir une polyvalence optimale, soutenue par une palette chromatique où le bleu indigo électrique côtoie un jaune pollen, rappel subtil de l'héritage de la structure mère.
Héritage
2.
LA CRÉA
OBJECTIF : Expliquer les choix artistiques.
La première piste créative, validée par le client, repose sur une approche structurée et immédiatement identifiable.
Le logo s'appuie sur une typographie linéale contemporaine et fonctionnelle dont l’approche a été resserrée pour lui donner une présence plus compacte et assurée. Le monogramme est accompagné d'un pictogramme carré représentant un parachute stylisé.
Son dessin épuré mise sur la suggestion géométrique pour garantir une polyvalence optimale, soutenue par une palette chromatique où le bleu indigo électrique côtoie un jaune pollen, rappel subtil de l'héritage de la structure mère.
Héritage
3.
LE RÉSULTAT
OBJECTIF : Montrer l'aboutissement.
Le projet s'est concrétisé par la livraison d’un système d’identité complet, décliné pour le web, le print et le textile technique.
Ce travail m'a permis de mener une direction artistique complète sur un cas réel, de la recherche de concepts aux déclinaisons finales. Avant la livraison, Anatole a apporté quelques ajustements techniques sur les tracés vectoriels du logo.
C'est un projet gratifiant qui illustre l'efficacité de notre travail en binôme, de l'idée de départ jusqu'au livrable final.
Livrables multi-supports
3.
LE RÉSULTAT
OBJECTIF : Montrer l'aboutissement.
Le projet s'est concrétisé par la livraison d’un système d’identité complet, décliné pour le web, le print et le textile technique.
Ce travail m'a permis de mener une direction artistique complète sur un cas réel, de la recherche de concepts aux déclinaisons finales. Avant la livraison, Anatole a apporté quelques ajustements techniques sur les tracés vectoriels du logo.
C'est un projet gratifiant qui illustre l'efficacité de notre travail en binôme, de l'idée de départ jusqu'au livrable final.
Livrables multi-supports
GALERIE
VOIR PLUS DE PROJETS
ON EN DISCUTE ?
Caen, Normandie,
©2026 JONAS MORIN - TOUS DROITS RÉSERVÉS
ON EN DISCUTE ?
Caen, Normandie,
©2026 JONAS MORIN - TOUS DROITS RÉSERVÉS
ON EN DISCUTE ?
Caen, Normandie,
©2026 JONAS MORIN - TOUS DROITS RÉSERVÉS